How to be an effective media spokesperson

 
The Art of Being an Effective Spokesperson

4 EASY STEPS TO SUCCESSFUL NEWS MEDIA PROMOTIONS

1. Planning

· What do you want to achieve?

· What do you want to say?

· What’s your solution?

2. Your message

· identify three – 3 – points you wish to make

· know your facts

· what are the fors and againsts

· anticipate negative questions

· illustrate your point.

3. Interview

· think fast, talk slow

· don’t talk to fill a silence

· rehearse your comments – get your three points into three straightforward sentences

· don’t be afraid to repeat these statements.

4. Protocol

· Don’t argue!

· Don’t be late!

· Don’t play favourites with reporters

· Don’t make off the record comments.

BONUS TIPS

BONUS 1

DON’T REPEAT NEGATIVE QUESTIONS

Unless you’re doing live to air TV or radio, the questions will almost never go to air – so beware of repeating negative questions or statements.

BONUS 2

NO COMMENT

· AVOID ‘no comment’

Rather, remember the Dan Rather Rule:

1. Yes I know the answer and this is what it is

2. No, I don’t know the answer, but I’ll try and find out for you

3. Yes I do know the answer, but I can’t tell you for the following reasons . . .

BONUS 3

TIPS FOR TV

· Be aware of body language – don’t fold your arms or fidget

· No sunglasses or hats

· Stand if the reporter stands

· Avoid stripes or busy patterns

· Avoid flashy jewellery

· Look at the interviewer, not the camera

· Assume you are on camera at all times.

 

DO YOU WANT

•Public recognition?

•Community support?

•More funding?

•FREE PUBLICITY?

 MPOWER MEDIA

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